Allied Global Marketing
For my second internship, I was a publicity and promotions intern at Allied Global Marketing. Allied Global Marketing is a full-service integrated marketing agency that works with the world's largest entertainment, consumer, and lifestyle brands. Additionally, Allied provides best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.
I developed valuable skills and gained insightful information about the marketing industry through working at Allied Global Marketing. As a publicity and promotions intern I:
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Participated in brainstorming alongside Allied's team of Account Executives, to get a feel for the kinds of promotional, publicity stunts, and events clients prefer.
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Learned how to develop a pitch, and have a chance to use those skills to communicate with college media, student organizations,and local businesses
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Ideated and organized local-level events promoting client projects, such as themed bar nights or Greek system activities.
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Gained management experience by attending and assisting Allied staff at evening screenings and events.
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Gained social media experience by assisting with Allied Detroit's social media pages and offered new ideas and input.
Throughout the duration of my internship, I worked directly with Allied's team of Account Executives and collaborated on unique and successful marketing plans for various theatrical releases. The following film studios are one's I worked closely with:
